Sweepstakes and Giveaways — How to Create a Successful Contest

On May 27, the first ever Funny Fortune Cookie Sayings contest came into the world. The women cried for joy, and the men slapped each other on the back and smoked cigars.

I announced the winner, one James T. Trimble, on July 1, and posted some of the best entries. James will be on the road with his band, The Dirty Guv’nahs, for most of the next couple of weeks, so I’m going to present his prize as soon as he comes through Knoxville.

Running the contest was a lot of fun. I learned a ton about what goes into online sweepstakes and giveaways and created this video to share some of those insights and tactics.

Here’s a teaser. You can’t go wrong with bacon. But an iPad 2 is even better.


sweepstakes and giveaways

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