Category Archives: gu.eber

James Trimble – The Myth, The Legend, The Guv’nah

“You look better on Facebook.” James T. Trimble was the winner of the 2011 Funny Fortune Cookie Sayings contest. He happens to be a former roommate and a close friend, but before you accuse me of nepotism, you should know that all of the entries were anonymous, and guest judges chose the winners. James won […]

Allison Sprouse and Rachel Wood Turner: Masterminds of modern ink

Sometimes gu.ebers come in pairs. This month, I’d like to showcase the genius of Allison Sprouse and Rachel Wood Turner. On June 1, they released the premiere issue of modern ink, the prettiest new online magazine at school, and quite frankly, they knocked my socks off. Everything about the magazine looks as though the duo […]

CONTEST: Funny Fortune Cookie Sayings

One of my regular clients is Ruby Tuesday, and I recently helped the creative team with some writing for one of the other concepts, Wok Hay. My wife Megan and I ate lunch there yesterday, and I had a chance to see some of my handiwork in the new menu. One of my favorite bad […]

Illustrator Nate Creekmore on Overcoming Self-Doubt

Nate Creekmore is a gu.eber. One of my favorite memories from the year that we lived together at Royal Arms Apartments in Nashville happened while we were at Wild Oats buying some groceries. A soccer mom beamed up at Nate, who is 6’6” tall, and asked, “Do you play basketball?” Nate played in high school, […]

How will you risk authenticity today?

Comfort is a “spare tire.” That’s what my dad calls the cushion of fat that some middle-aged men carry around their middles. Most people tend to associate comfort with security. A comfortable job is one that provides enough income to pay the mortgage, life insurance, and other bills. A comfortable relationship is one that gives […]

Living for a Living: Paul Hassell’s Light Business

I have a business doing what I love, and I hope to never work a day in my life. I know my true gift. I am in the light business. This insight has made all the difference. I’m living for a living.