I have a fascination with bad products. They hold my attention like Steven Segal building a bomb with coconut oil and glass in Under Siege 2. The psychology behind the movies is straightforward: they allow me to indulge a fantasy of physical dominance and control in an increasingly violent, complex, technology-obsessed world. I know who […]
Have you ever heard the term “born salesmanâ€? For example, “Todd is doing really well slinging phones at Verizon. He’s a born salesman.†Calling someone a salesman can sound like an insult. We’ve got too many negative connotations to associate with salesmen: the used car salesman with a big smile, greasy comb-over, and clip-on tie […]
I try to be patient with other people’s writing, grammar, and branding errors. I’ve certainly had my share, and I’ve learned to ask other people’s opinions before I send out a potentially inflammatory email or an ad headline with some obscure sexual innuendo. I don’t want people to get the wrong impression about me, one […]
Don’t try to feed me malarkey about “just like a traditional book.†You may as well try to sell me porkless bacon.
“Scoop” and “Shrimp” don’t belong in the same sentence anymore than “moist” and “creamy.”
To see an example of what not to do, check out the title of this eBay auction.
Every once in awhile, an internet marketer like Bob will throw off his sheep’s clothing for a moment, whether he means to or not, and reveal the wolf underneath, show those teeth better to eat you with, my dear.
No advertisement can be better than a bad advertisement. This gem will remove all doubt.
